Created in Australia in 1908 by a pharmacist and his wife, Rexona (also known as Sure, Degree, or Shield in different markets) is the world’s leading deodorant brand. Owned by Unilever, it is famous for its groundbreaking “MotionSense” technology, which releases bursts of freshness as you move. Rexona is dedicated to providing high-performance protection against sweat and odor, empowering people to stay active and confident throughout their day, no matter how much they move.

Getting to know the Rexona brand

In the past years and especially in the last decade, many brands and companies have imported their products to our country and along with Iranian and local brands, they have always played a colorful role in the cosmetics market. On the other hand, consumers are always looking for the best quality, and each person, according to his needs and financial ability, tries to buy a product that fits his needs and is fully confident of its value. Meanwhile, there are few companies that focus all their attention on the production of one type of product, and the Rexona brand is one of these companies.

This brand was developed in 1908 by an Australian pharmacist named Samuel Fuller Shaffer and his wife Alice. Its products are available in different forms including spray, pump, roller, stick and cream. In 2015, the brand launched a new range of fragrances with a new cover design while proving their formula. This led to a backlash from customers and many product review websites, with forums that had very poor reviews complaining that the new formula was not as effective as the older formula deodorants.