Established in 1967 in a New York City apartment by Romanian chemist and aesthetician Mario Badescu, the brand is a legend in botanical-based skincare. Known for its “no-frills” philosophy, it offers simple, gentle, and effective solutions for all skin types. Iconic products like the Drying Lotion and Facial Sprays have earned a massive cult following among celebrities and skincare enthusiasts alike for delivering salon-quality results at accessible prices.