Launched in 2016 under the DECIEM umbrella (now fully owned by The Estée Lauder Companies), The Ordinary disrupted the beauty industry by offering familiar, effective clinical technologies at disruptive price points. By stripping away “prestige” marketing and focused on functional ingredients like Niacinamide, AHA/BHA, and Peptides, the brand democratized skincare and turned consumers into “skintellectuals” who shop by ingredient rather than brand promise.

The addition of a Tasmanian pepperberry derivative helps to minimise the risk of inflammation and sensitivity, often associated with acid use. Topped with hyaluronic acid, the serum supports the skin’s ability to attract and retain moisture.

Contraindications: Lactic Acid should not be used on sensitive, peeling or compromised skin. Please refer to additional sun protection note and other warnings in provided Directions.